In 1992, Rupert Murdoch’s News Corporation purchased 63.6% of STAR for $525 million, followed by the purchase of the remaining 36.4% on 1 January 1993. In 1990, Star TV started with the first 5 channels included Star Plus (then an English-language entertainment channel), STAR TV Chinese Channel, Prime Sports, MTV and BBC World Service Television. It launched Hollywood English-language entertainment channels for Asian audiences. Star TV (Satellite Television Asian Region) was founded in 1990 as a joint venture between Hutchison Whampoa and Li Ka-Shing. Disney Star is the largest television and entertainment network in India. Disney Star generates more than 30,000 hours of content every year. The network reaches approximately 790 million viewers a month across India and more than 100 countries. Disney Star network runs more than 70 TV channels in eight languages, reaching out to 9 out of 10 cable and satellite TV homes in India. It is headquartered in Mumbai, Maharashtra. Disney Star Private Limited is an Indian media conglomerate owned by The Walt Disney Company India subsidiary of The Walt Disney Company.